Market Intelligence

Purpose: Gather foundational information about the market landscape
Activities Include:

• Assessing market size, growth trends, and segments

• Analyzing competitors, products, and pricing

• Understanding customer needs and behaviors

• Identifying regulatory and environmental factors

This is the classic “market research” stage — the data-gathering and insight-generation phase and implies deliverable databases

Research & Exploration

Purpose: Turn raw data into actionable insights & strategic recommendations
Activities Include:

• Synthesizing research into structured reports and dashboards

• Segmenting customers and mapping opportunities

• Benchmarking competitors and highlighting gaps

• Providing forecasts, KPIs, and decision-making frameworks

This stage bridges knowledge and strategy, giving stakeholders a clear picture of where to act

Characterization & Reporting

Purpose: Apply insights to create new opportunities and engage ecosystems
Activities Include:

• Building communities around products, services, or trends

• Identifying and nurturing early adopters or strategic partners

• Designing engagement strategies to stimulate market demand

• Supporting innovative approaches that may create or expand markets

This final stage moves from intelligence to impact, helping disruptive or forward-thinking businesses shape their markets

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Development & Community Building